ICS Activity Days at Swaffham Leisure Centre

Our Mission Our mission is simple: to inspire children, empower teachers, and support schools through fun, inclusive, and impactful physical activity. Every program we deliver is carefully designed to engage young people, foster teamwork, and nurture personal growth—helping children thrive in every aspect of their lives. What We Offer We work closely with primary schools, families, and communities, tailoring our services to meet the unique needs of each group. From curriculum PE delivery and after-school clubs to holiday camps and staff CPD sessions, our programs are designed to be flexible, fun, and educational. We focus on promoting physical, social, and emotional development, ensuring every child gains the maximum benefit from our sessions. Our Passionate Team At the heart of ICS Coaching is our passionate, experienced team. Every coach brings energy, expertise, and care to everything we do. We don’t just teach—we mentor, motivate, and make a lasting difference in the lives of children and the school communities we work with. Over the years, we’ve had the privilege of seeing countless children discover new skills, form lifelong friendships, and develop a love for physical activity. We believe in celebrating every success, big or small, and creating a supportive environment where everyone feels included and encouraged. ICS Coaching is more than just a coaching service—it’s a community, a support system, and a place where young people are inspired to reach their full potential. Whether through PE lessons, clubs, or special events, we are committed to leaving a positive, lasting impact on every child we work with.