A typical timetableWeek 1: Introduction to Digital Marketing & Understanding Pain Points
Duration: 4 Hours
Objective: Gain a broad understanding of digital marketing and the concept of solving client pain points, with a focus on social media as a key component.
Session 1:
Theory:
Overview of Digital Marketing Channels:
Introduction to various marketing areas: Social Media, SEO, Content Marketing, Email Marketing, Market Research, Paid Advertising (PPC), Influencer Marketing, Affiliate Marketing, and Analytics.
How each channel contributes to an overall digital marketing strategy.
Understanding Client Pain Points:
Define pain points and why solving them is essential in marketing.
How to identify and address these pain points through targeted marketing strategies.
Practical Application:
Client Analysis:
Conduct an initial audit of a real-life client’s digital presence (e.g., Beatsabar).
Identify potential pain points the client’s audience may have.
Analyze the client's current marketing efforts and how well they address these pain points.
Assignment:
Prepare a report on your findings, including an analysis of the client’s pain points and suggestions for addressing them.
Week 2: Developing a Social Media Strategy & Exploring Marketing Industries
Duration: 4 Hours
Objective: Learn how to create an effective social media marketing strategy tailored to a client’s industry and specific needs.
Session 2:
Theory:
Social Media Strategy Development:
Crafting a strategy that aligns with client goals and target audience.
Understanding different industries (e.g., retail, tech, hospitality) and how social media strategies vary.
Introduction to workflows and automations: Streamlining content creation, posting, and engagement.
Introduction to Marketing Agencies:
How marketing agencies operate and manage multiple clients.
The roles within a marketing team and how collaboration happens.
Practical Application:
Strategy Planning:
Work in groups to develop a social media strategy for a client in a specific industry.
Set up workflows and automations to enhance efficiency.
Assignment:
Create a detailed social media strategy document, including content plans, workflows, and automation suggestions.
Week 3: Content Creation & Campaign Planning
Duration: 4 Hours
Objective: Master content creation and campaign planning, tailored to participant strengths in writing, video production, or graphic design.
Session 3:
Theory:
Content Creation:
Different types of content: Blogs, videos, infographics, social media posts.
Tools for content creation and AI assistance (e.g., Canva, Adobe Spark, ChatGPT).
Tailoring content to the client’s industry and audience.
Campaign Planning:
Structuring a campaign: Objectives, timeline, and KPIs.
Problem-solving in campaigns: Adjusting strategies based on performance.
Practical Application:
Content Creation Workshops:
Participants choose their focus (writing, video, or design).
Create content for a real-life client, using AI tools and industry best practices.
Campaign Design:
Develop a campaign plan for a specific goal (e.g., product launch, brand awareness).
Assignment:
Produce and schedule a week’s worth of content for the client.
Outline a campaign plan with objectives, key messages, and KPIs.
Week 4: Social Media Advertising, Analytics & SEO Basics
Duration: 4 Hours
Objective: Learn how to implement paid social media advertising, analyze performance, and integrate basic SEO practices.
Session 4:
Theory:
Social Media Advertising:
Introduction to paid advertising on platforms like Facebook, Instagram, and LinkedIn.
Targeting audiences, budgeting, and ad creative development.
Analytics & Reporting:
Using tools like Google Analytics, Facebook Insights, and others to measure campaign success.
Understanding SEO basics and how they complement social media efforts.
Practical Application:
Ad Campaign Setup:
Design and simulate a paid ad campaign for a client, focusing on targeting and messaging.
SEO Integration:
Perform a basic SEO audit and suggest improvements that align with social media efforts.
Analytics Practice:
Use analytics tools to track and report on a campaign’s performance, adjusting strategies as needed.
Assignment:
Create a report analyzing the success of the campaign, with data-driven recommendations for future improvements.
Week 5: Email Marketing, Market Research & Automation Tools
Duration: 4 Hours
Objective: Understand the role of email marketing and market research in digital strategy, and explore advanced automation tools.
Session 5:
Theory:
Email Marketing:
Basics of building and segmenting email lists, crafting effective emails.
How to integrate email marketing with social media campaigns.
Market Research:
Techniques for understanding the market, audience behavior, and competitor analysis.
How to leverage this research in crafting digital strategies.
Automation Tools:
Overview of popular automation tools (e.g., HubSpot, Hootsuite, Mailchimp).
Setting up automated workflows for content posting, email campaigns, and data collection.
Practical Application:
Email Campaign Creation:
Design an email marketing campaign that complements the client’s social media strategy.
Market Research Exercise:
Conduct a market research project to gather insights for a real-life client.
Automation Setup:
Implement automation tools to streamline workflows, content distribution, and performance tracking.
Assignment:
Develop a market research report with actionable insights for the client.
Set up an automated email campaign and content posting schedule.
Week 6: Portfolio Development, Client Presentation & Career Preparation
Duration: 4 Hours
Objective: Compile and present your work, refine your portfolio, and prepare for career opportunities in digital marketing.
Session 6:
Theory:
Portfolio Building:
How to showcase your work effectively for potential employers or clients.
The importance of a strong online presence (LinkedIn, personal websites).
Client Presentation Skills:
Best practices for presenting your strategies and results to clients.
How to handle client feedback and revisions.
Career Planning:
Insights into career paths in digital marketing: Agency work, freelancing, in-house roles.
Resume building, interview preparation, and networking tips.
Practical Application:
Portfolio Review:
Participants compile their best work into a professional portfolio.
Mock Client Presentations:
Present your social media strategy, campaign results, and recommendations to the class as if presenting to a client.
Career Coaching:
One-on-one sessions to refine resumes, practice interview skills, and set career goals.
Assignment:
Finalize your portfolio and prepare it for job applications.
Submit a career plan outlining your next steps in the digital marketing industry.
