How Can I Use Social Media to Promote My Club? 11 Tips to Keep Your Club Fully Booked
Keep your club fully booked with 11 actionable social media tips. Use Eequ’s class booking software to convert followers into paying customers.
As of late 2025, over 5.4 billion people use social media globally, representing more than 60% of the world's population.
Social media is one of the most powerful tools activity providers can use to promote their clubs, classes, and sessions. When used correctly, it can help you reach new audiences, build trust, and turn followers into paying customers without spending hours every day online. Using an online booking system for clubs like Eequ allows you to seamlessly convert social media engagement into bookings.
This guide breaks down exactly how activity providers can use social media marketing to increase bookings, stay visible, and keep their clubs fully booked.
Why social media matters for activity providers
Today, almost everyone uses social media. Parents search Instagram for local clubs, adults discover classes on Facebook, and younger audiences find activities through TikTok. Social media has changed how people discover, evaluate, and book activities.
For clubs and class providers, social media is no longer optional. It acts as:
- A discovery tool
- A trust-building platform
- A direct booking channel
- A modern day word of mouth tool
When combined with an online class booking platform like Eequ, social media becomes a scalable way to grow your club without increasing admin.
Tip 1: Prepare your social media accounts and find your audience
Before posting, it’s important to understand your audience, who you are posting for and where they spend their time? This is crucial to help fill your local workshops and the ‘kids classes near me’ searches when your customers search that.
Different platforms serve different audiences:
- Instagram: visual content, younger audiences, fitness and lifestyle activities, arts and crafts classes
- Facebook: parents, community groups, local discovery
- TikTok: short-form video, high reach, discovery-led growth
Choose the platforms that best match your audience and focus your efforts there. A smaller number of well-managed accounts will always outperform being everywhere with no strategy.
Learn more about choosing the right social media platform for your club.
Tip 2: Set up your profile bio and pages like a storefront
Your social media profile is often the first impression of your club. It should clearly answer three questions:
- What do you offer?
- Who is it for?
- How can someone book?
Make sure your bio includes:
- A clear description of your activity
- Your location or service area
- A direct booking link to your activity through your Eequ listing or Collection to make it easy for potential customers to book your local classes online.
Here is an example of how to do this:
Treat your social pages like a digital storefront, clean, clear, and designed to convert visitors into bookings.
Using Linktree for multiple links in your bio
If you want to share more than one link (e.g., your Eequ listing, Collection, Reflections, and other content), consider using Linktree. Linktree creates a simple landing page with multiple clickable links, making it easy for followers to access everything they need from a single booking link.
•Check some inspiration for using Linktree.
Tip 3: Post high-quality photos and videos of your activities
High-quality content doesn’t mean expensive equipment. It means content that is:
- Clear and well-lit
- Focused on real sessions
- Authentic and relevant
Photos and videos of real classes, happy attendees, and active sessions perform far better than generic graphic images. For example, photos of your forest school sessions or creative arts and crafts classes for adults attract attention and boost bookings.
This type of content helps potential customers visualise the experience and feel confident booking.
Tip 4: Know the difference between a good post and a bad one
Not every post will drive bookings, and that’s okay. The key is understanding what separates content that performs from content that gets ignored.
A good social media post:
- Clearly explains what the activity is
- Shows who it’s for
- Highlights a benefit (fun, fitness, confidence, skills)
- Includes a clear call to action
- Makes it easy to book
A bad social media post:
- Is vague or unclear
- Assumes people already know what you offer
- Has no booking link or next step
- Forces people to message for details
If someone sees your post for the first time, they should immediately understand what you offer and how to book.
Tip 5: Promote your Eequ listings through social media sharing
Social media should never create more admin. Instead of handling bookings through messages, comments, or spreadsheets, direct people to a single, professional booking link. Your listings can be anything from holiday clubs, adult learning, after school clubs to summer camps for kids.
By sharing your Eequ listings through social media, potential customers can:
- View upcoming sessions
- See prices upfront
- Check availability
- Book instantly
Tip 6: Use clear calls to action that tell people what to do next
Many clubs lose bookings simply because they don’t ask for them. Every post should guide people toward the next step. Simple calls to action work best, such as:
- Book your place now
- Register your interest today
- Limited spaces available
- Join the waiting list for our sold out dates
- View our upcoming sessions online
When paired with a direct link to your Eequ listing, clear calls to action remove confusion and increase the number of people who actually book.
Bonus Tip: Try putting your link in the first comment on your Facebook post. It can help your post get seen more. Just tell your customers “link in the first comment!” so they know where to click!
Tip 7: Post consistently with a simple content plan
You don’t need to post every day to see results. Consistency matters far more than volume.
A realistic approach for activity providers:
- Post 2–3 times per week
- Reuse and repurpose content
- Plan posts in advance
Having a simple content plan ensures your club stays visible, even during busy periods, and helps build familiarity and trust over time.
Tip 8: Show real people and real sessions
People want to see what actually happens at your club before they book. Content that performs well includes:
- Photos and videos from real sessions
- Coaches or instructors introducing themselves
- Behind-the-scenes moments
- Participants enjoying the activity
Authentic content builds trust and helps potential customers picture themselves, or their children, taking part.
Tip 9: Use social proof to build confidence in your club
Trust is a major factor when choosing an activity, especially for parents and first-time customers. Testimonials are super helpful on social media as if potential customers see that existing customers have had positive experiences at your club or class, they are much more likely to book.
You can build confidence by sharing:
- Reflections (reviews) from Eequ
- Positive feedback from parents
- User-generated content where people tag your club
Social proof reassures new customers that your club is well-run, welcoming, and worth booking.
Tip 10: Build up social media hype before bookings open
On Eequ, you can let potential customers Register their Interest before their booking date opens. This creates a pre-qualified customer list who are automatically notified and invited to book 1 hour before your bookings open. You can also use the Waiting List feature to continue building hype and promote it on social media, keeping potential customers engaged and excited.
This tip works like modern-day anticipation marketing:
- Generate excitement and urgency
- Use the waiting list to create buzz and share updates on social media
- Reduce empty spots when bookings go live
- Encourage loyal followers to act quickly
Promote your upcoming sessions on social media and link to your listing so customers can register their interest or join the waiting list to make sure your sessions fill fast.
Here's how your registered interest list would look like on Eequ
Tip 11: Track what works and do more of it
Social media doesn’t need to be guesswork. Regularly check:
- Which posts get the most engagement
- Which posts drive link clicks
- Which content leads to bookings
To check these numbers, •learn more about social media metrics and analytics.
Once you know what works, focus your effort there. Over time, this turns social media into a reliable source of bookings rather than just visibility.
Common social media mistakes clubs make
- Posting without a booking link
- Not including your call to action links in your bio
- Relying on DMs for bookings
- Using low-quality or irrelevant images like posters or flyers
- Posting inconsistently
- Not showing real sessions so customers do not know what to expect
Avoiding these mistakes can instantly improve your results.
How Eequ simplifies social media bookings
Eequ helps activity providers turn social media interest into confirmed bookings by offering:
- One booking link to share everywhere
- A professional booking experience
- Reduced admin and fewer messages
- Centralised schedules and ticket availability
Instead of managing bookings across multiple platforms, Eequ keeps everything in one place.
Social media setup checklist for activity providers
Use this checklist to optimise your social media presence:
- Social media profile bio that clearly explains your activity
- Booking link added to bio and posts
- Eequ listing live and up to date
- Consistent posting schedule created
- Clear calls to action in every post
- Real photos and videos from sessions
- Reviews and testimonials shared
Frequently asked questions about social media for activity providers
How often should activity providers post on social media?
Most activity providers see good results by posting 2–3 times per week. Consistency is more important than posting every day. A simple, sustainable schedule helps keep your club visible without taking time away from running sessions.
Which social media platform is best for promoting a club?
The best platform depends on your audience:
- Instagram works well for fitness, sports, and visually engaging activities
- Facebook is ideal for parents, community-based clubs, and local discovery
- TikTok is strong for reach and discovery, especially for younger audiences
Many clubs perform best by focusing on one or two platforms rather than trying to be everywhere.
How do I turn social media followers into bookings?
To convert followers into customers, every post should include:
- A clear call to action
- A direct booking link
- Enough information for someone to book without messaging
Linking to your Eequ listing allows people to view dates, prices, and availability and book instantly.
Should I take bookings through DMs?
Direct messages can be useful for questions, but they should not be your main booking method. Taking bookings through DMs increases admin and leads to missed opportunities. Using an online booking platform like Eequ simplifies the process and reduces back-and-forth communication.
What type of content performs best for activity providers?
Content that shows real people and real sessions performs best. This includes photos and videos from classes, instructor introductions, behind-the-scenes moments, and testimonials. Authentic content builds trust and helps people feel confident booking.
Do I need paid ads to keep my club fully booked?
Paid ads can help, but they are not essential. Many activity providers fill sessions using organic social media combined with a clear booking process. Starting with strong organic content and optimising your booking flow is often the most effective approach.
Final thoughts: turn followers into bookings
Social media is one of the most effective ways to promote your club when it’s used with a clear strategy and a simple booking system.
By combining consistent, authentic content with a professional booking platform like Eequ, activity providers can reduce admin, build trust, and keep their clubs fully booked.